Affordability of living is the most pressing social issue. It includes housing, healthcare, food, utilities, childcare, eldercare, etc. So many live from paycheck to paycheck. Folks have not had their wages keep up with inflation. Even those who have even received relatively healthy wage increases have had those offset by increased costs in their healthcare benefits and/or higher deductibles that actually reduces their take home pay.
Lack of affordability leads to the unhoused, increased need of food pantries, family strife, long term illness for things that could have been prevented, crime, and even escapism with alcohol/drugs.
Attracting quality employers and reasonable housing is a start. Also need strong schools for our children.