Pollution is a major problem, and we shouldn't let it go unchecked. Like any problem, there are two ways to address it: deterrence and incentives.
To deter the problem, I'd like to see carbon taxes and penalties for companies polluting our environment the most. The carbon tax should begin low so as not to shock the economy, but then gradually increase until we’re sufficiently off of fossil fuels. Revenue from these taxes can go towards improvements for all citizens, like infrastructure improvements.
To incentivize people to improve the problem, I'd like to see tax credits for companies who are part of the solution, and tax credits for individuals who support green technologies (especially domestically!). The market for clean energy will immediately grow, prompting the creation of new “green” jobs and new clean economy.
I'd like to see a win/win plan where everybody benefits: individuals, companies, the economy, and the Earth.